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Australia search for more support from women

“Cricket Australia will push to increase the attractiveness of cricket to women following a survey showing only 36% of females watch the game “always or occasionally” on television. While cricket was the most popular sport for both sexes in the Roy Morgan poll – 50,000 Australians were surveyed – James Sutherland, the Cricket Australia chief executive, said the state and national bodies had to increase their efforts.”

Cricinfo Australia

I personally think watching cricket is about as interesting as watching paint dry but it’s good to see federal sporting bodies recognising and trying to redress the massive gender imbalance in sport presentation.

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